A small price to pay for salvation refers to one of the memorable quotes, said by the character Thanos in Avengers: Infinity War.
Online, the quote is usually paired with a screenshot of the scene, used as a reaction image.
Avengers: Infinity War premiered in the United States on April 27th, 2018.
The line is said by Thanos (played by Josh Brolin) as an argument for his actions considered evil by the heroes of the franchise.
Fans started posting screen captures of the scene shortly after the release of the film, pairing humorous captions with the quote.
These were the most popular on Reddit, on threads such as r/memes and r/thanosdidnothingwrong.
By 2019, “A small price to pay for salvation” would become a popular meme template, while simultaneously appearing on GIFs.
The meme’s source would also be uploaded numerous times to YouTube.
The format would become a popular image macro, spreading to Facebook, Instagram and Twitter throughout the years.