The meme originates from the television series of Bear Grylls, running between March 2006 and November 2011.
In the series, the host is shown surviving in the wild, sharing his lifesaving knowledge with viewers.
While there are numerous debates around the origin of the quote, “Adapt. Improvise. Overcome.” it is often accredited to the United States Marine Corps.
Memes, featuring the television personality and the quote started emerging in October 2017, on sites like Reddit and 9GAG.
Throughout the years, the meme had remained popular, appearing on meme pages and sites from 9GAG and Reddit to Tumblr, Imgur, Instagram, Twitter and even YouTube.
The meme has seen a lot of combinations, merging various formats together, boasting a lot of variations.