Do It Again refers to a popular reaction image macro format, depicting Egoraptor with a deluded facial expression, paired with the captions “Do It Again”.
Online, it is used as an ironic meme, to express a sick obsession with something in a humorous manner. It may appear on reaction images, as well as GIFs, and snippets in YouTube videos.
The screen capture originates from the Game Grumps video “Board Game Bonanza – 10 Minute Power Hour” uploaded to YouTube on May 14th, 2018. While the video doesn’t contain the phrase “Do It Again”, the image macro, associated with the meme comes from a moment, where Egoraptor is in the middle of blinking, making his face look perverted.
The video received a great amount of views and the image macro emerged on Reddit within a week of its upload, paired with the well-known captions.
The “Do It Again” reaction meme would spread to social media platforms like Tumblr and Imgur within the following months, also appearing on sites like iFunny and 9GAG, as well as Facebook meme groups and Instagram meme pages.
The format saw a resurgence on Reddit in September, 2019, especially on the r/dankmemes subreddit, appearing in a large number of posts and comments, as well as exploitable memes.
Despite this, the meme quickly faded into obscurity, not being used at all as of November 2023.