Dog with hat (or originally Dogwifhat) is an explitable meme that is mostly relevant among gaming communities.
It features a picture of a shiba inu pup wearing a pink knitted hat, but the hat’s texture is often replaced with various patterns such as gamer logos.
The hype around the hat-wearing canine started out on Twitter in 2019.
Professional Fortnite player named issa changed his profile picture to the dog. A since then suspended account commented “Dogwifhat” under it.
Later other Fortnite players also changed their profile pictures to the same image and eventually created the Dog with hat trend.
The hype started to spread among Rocket League fans as well.
At the end of 2019 a Woman Yelling at a Cat meme was submitted on Twitter, complaining about everyone having the identical profile picture and thus is impossible to tell apart.
Few days later came the solution, when @CR1MS1C published a variety of dog with hat images, with the dog’s hat being altered into different gamer clan logos and memes.
During and after this time, high-profile gamers and organizations started to actively use these images as profile pictures, with hashtags such as #dogwifhat and #dogwifhatgang.