Giga Pudding

Giga Pudding, the dream of every Sweet Summer Child, refers to a dessert product made and marketed by the Japanese company Takara Tomy.

Online, a commercial for the product became a viral sensation, despite the fact that The Proof is in the Pudding itself.

New Japanese Giga Pudding 3.0

“Giga Pudding” first emerged on the internet on October 27^th, 2008, as YouTube user sukogi uploaded the dessert’s commercial.

The commercial itself is a stop motion animation of people reacting to the pudding, while a child is singing Sugoi Dekai (meaning so big) and “Giga Pudding”.

“Giga Pudding” was first defined on Urban Dictionary on January 20^th, 2010.

The original YouTube upload dind’t gain a lot of traction up until October 2010, when it was uploaded to BoingBoing.

“Giga Pudding” became a veritable meme on November 30^th, 2010, when 4chan moderator invisibro embedded the commercial on the /jp/ board.

The same day, moderators on the /b/ board implemented a word filter, changing all words to puddi, a phonetic transcription of the “Giga Pudding” song’s lyrics.

A video of the event was also uploaded to YouTube that day, by barricademadness, with the title 4chan – PuddiPuddi Day.

When users were inquiring about how to disable the filter, many resorted to the classic Delete System 32 prank.

• Urban Dictionary – giga > pudding
• BoingBoing – Wonderful Japanese Pudding
• YouTube – 4chan Puddi Puddi Day