The first case of the phrase on the widely spread image has been uploaded to Tumblr on July 7th, 2014 by user Yungterra.
The image depicts a clip art frog on a cloudy sky background, combined with the text “graphic design is my passion” written in papyrus font.
Starting in January, 2015, the meme would start spreading on Tumblr, with plenty of humorous takes on the original photoshop image.
The phrase would be animated too, later that year, uploaded to Tumblr by the AnimatedText blog, as a GIF.
The meme would be highly popular on Tumblr in 2015, however, with time its popularity also passed.