The original image to be captioned with the quote was first uploaded to a WordPress blog site, called Photoblog.hk on November 20th, 2010.
It was captioned with “I have no idea what I’m doing” and posted on Tumblr by Ben “The Frogman” Grelle on February 27th, 2011.
The image macro was shard on Reddit by March 3rd, 2011 .
A more popular image macro of a dog depicted as a chemist, paired with the caption would first emerge on Tumblr in June 2011.
By December that year, “I have no idea what I’m doing” would be paired with yet another popular image macro of a dog sitting at a computer.
This format would remain popular throughout the 2010’s, with owners uploading photos of their dogs at various equipment, like turntables, computers or vehicles.