Meaning
What does If You Hard, Then You Hard mean?
If you hard, then you hard refers to a popular exploitable image online, depicting a poster with a confusing text layout, saying βIf you WORK hard. Then you PLAY hard.β
Online, people parody the poster with reaction image formats, depicting the two clashing interpretations.
Origin
What's the origin of If You Hard, Then You Hard?
The exact origin of the meme is not known, although an early upload of the poster was shared on Redditβs r/keming subreddit by Bossfeller on January 13th, 2018.
Since then, the format would appear in a number of subreddits, including r/memes and r/dankmemes.
Spread & Usage
How did If You Hard, Then You Hard spread?
The format would spread on to various other websites, including Twitter, Instagram as well as Facebook meme groups.
The phrase βIf you hard, then you hardβ is also used independently in comments and posts.

External resources
- Reddit β r/keming