If you hard, then you hard refers to a popular exploitable image online, depicting a poster with a confusing text layout, saying “If you WORK hard. Then you PLAY hard.”
Online, people parody the poster with reaction image formats, depicting the two clashing interpretations.
The exact origin of the meme is not known, although an early upload of the poster was shared on Reddit’s r/keming subreddit by Bossfeller on January 13th, 2018.
Since then, the format would appear in a number of subreddits, including r/memes and r/dankmemes.
The format would spread on to various other websites, including Twitter, Instagram as well as Facebook meme groups.
The phrase “If you hard, then you hard” is also used independently in comments and posts.
- Reddit – r/keming