It’s a simple spell, but quite unbreakable is a reaction meme that is quoted by, and features the character Dr. Strange from the popular Marvel movie franchise Avengers.
The meme is usually used in relation with easily executable life hacks or everyday tricks, often gaining an ironic connotation. These memes are regularly illustrated with a still image of Dr. Strange in the form of image macros.
The original quote was uttered during one scene of Avengers: Infinity War, a move which premiered in the United States in 2018.
Dr. Strange (played by Benedict Cumberbatch) finds himself in a battle between himself and one of the antagonists called Ebony Maw. At one point of the scene he is forced to a wall, unable to escape the power of his foe. Ebony Maw, having the upper hand, tries to snatch Strange’s medallion while insulting him.
Once he touches the medal, it shines up, burning the hand reaching for it. This is the moment when Strange utters the sentence that since then has become the meme as we know it today: It’s a simple spell, but quite unbreakable.
The first known evidence of the usage of the meme tracks back to a Spanish-language Instagram post from 2018. It was posted by the site momsdelfructas, however, it didn’t gain too much traction at the time.
The creative usage and the popularity of the It’s a simple spell, but quite unbreakable meme started to unfold on Reddit, starting from 2018, by bringing the quote in connection with relatable topics, such as No Nut November among other things.
After it made it to the top of /r/dankmemes, the meme quickly spread around the internet and it was shared on many forums like Twitter, iFunny, and many more.