It’s My Money and I Need It Now


What does It’s My Money and I Need It Now mean?

It’s my money and I need it now refers to a memorable catchphrase, originating from the commercials of The JG Wentworth company, an American financial services company.

Online, the advertisements became notorious and were frequently criticized for being annoying, while also serving as the theme for countless image macro memes, similar to the catchphrase of the unreleased commercial; I Don’t Need Friends They Disappoint Me.



What's the origin of It’s My Money and I Need It Now?

JG Wentworth started the commercial campaign in the early 2000’s, depicting people screaming the catchphrase “It’s my money and I need it now”.

It became well known among American viewers and the first YouTube upload, containing the ad was shared by PrzFtr on January 15th, 2008.

The video gained many views in a short span of time, while also spawning numerous image macro memes.

Spread & Usage

How did It’s My Money and I Need It Now spread?

“It’s my money and I need it now” became an iconic meme, frequently reoccurring in the 2010’s, with 2012 being a notable year.

In the following years, the trend died down for a while, however it was brought back to life in early 2018, appearing in Reddit posts, as well as Twitter and 9GAG.

The line was also exploited by rapper LIL PHAG who sampled the catchphrase in his song titled “It’s My Money, And I Need It Now” which was released on August 27th, 2018.

The meme’s popularity reached its peak in April 2020, as it was featured in countless image macro memes, as well as TikToks.

External resources

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