Stop trying to make fetch happen is a popular phrase from the teen comedy Mean Girls.
It is said by Regina George to her friend who tries to popularize the slang expression fetch.
Online the quote is used as a phrasal template on image macros, to create memes with the captions “Stop trying to make X happen. It’s not going to happen.”
Mean Girls premiered in the US on April 19th, 2004.
In one of the scenes Gretchen Wieners (portrayed by Lacy Chabert) uses the term fetch, to which Regina George (played by Rachel McAdams) reacts with reprimanding her friend.
The phrasal template was first posted on Reddit, paired with a screenshot of a different scene from the movie by Keilantra on March 1st, 2012.
“Stop trying to make fetch happen” would become a popular meme format, often aimed toward tech companies, trying to popularize their products through aggressive advertising.
It would often appear on the r/AdviceAnimals and r/funny subreddits between 2012 and 2014.
An isolated clip of the original scene was uploaded to YouTube by Cady Heron on January 16th, 2013.