The Secret Ingredient Is Crime


What does The Secret Ingredient Is Crime mean?

The Secret Ingredient is Crime is a memorable quote from the Peep Show, that became a popular reaction image meme online.

It is mostly used with humorous captions, often alluding to online piracy in relation to television series, video games and movies. The phrase is also frequently used as a phrasal template, used without any image macro of GIF.

secret ingredient


What's the origin of The Secret Ingredient Is Crime?

The quote comes from the British comedy series titled the Peep Show,” where it can be heard in Season 2’s Episode 4, titled University Challenge,” which aired in December 2004.

One of the scenes in the episode depicts Super Hans (played by Matt King) handing a stolen bar of chocolate to Jeremy (portrayed by Robert Webb). When Jeremy states that the chocolate is tasty, Super Hans replies “The Secret Ingredient is Crime.”


Spread & Usage

How did The Secret Ingredient Is Crime spread?

The snippet was turned into a meme in October, 2014, as it started appearing on various subreddits, as an image macro and GIF.

“The Secret Ingredient is Crime” turned into a popular format being used as both a phrase and an image macro format on several sites, like Reddit, Imgur or 9GAG in the following years, appearing as late as the 2020s.


External resources

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