The phrase was introduced to watchers in the third episode of The Mandalorian, which aired on November 22nd, 2019.
The episode presents the protagonist of the show, The Mandalorian meeting other Mandalorians who use “this is the way” as a catchphrase.
Shortly after the premiere of the episode, people started using the line online, on sites like Twitter and Reddit.
Over time, the phrase inspired a large number of memes, apart from uses in texts and conversations.
These memes most frequently were uploaded to various subreddits, such as r/TheMandalorianTV or r/dankmemes, often referencing other memes, such as Distracted Boyfriend.