We’re in the endgame now refers to a popular quote from Dr. Strange in Avengers: Infinity War.
The phrase is mostly used on reaction image macros online, pointing at the end of something.
Avengers: Infinity War premiered in the United States on April 23rd, 2018.
In one of the scenes, Dr. Strange gives up an infinity stone to Thanos (portrayed by Benedict Cumberbatch and Josh Brolin respectively) and tells Tony Stark (played by Robert Downey Jr.) “We’re in the endgame now”.
The quote itself refers to the 2019 Avengers film, Avengers: Endgame.
The meme first appeared as a GIF on Tumblr on April 29th, 2018.
It would later appear on Reddit, with an early post having been published on July 3rd, 2018, on the r/thanosdidnothingwrong sub.
By November 2018, “We’re in the endgame now” would appear on memes on subreddits like r/memes and r/dankmemes as well as Facebook groups and Twitter, 9GAG and iFunny.