Joe Mama jokes were rampant in the 90’s, with the gag getting featured in various shows, such as The Golden Girls.
The “who is Joe?” phenomenon first emerged online on February 25th, 2019, posted on Instagram by noose.maniac.
The first image macro depicted a creepy reimagining of a Minecraft villager, made by DeviantArt user kedemel, paired with captions that encourage people to ask who Joe is.
The image was reposted on Reddit on the same day, gaining a limited amount of popularity.
The trend would see growth in July, 2019, when edits would start appearing on Snapchat and Instagram meme profiles.