Almond Mom is a newly popular slang expression, made viral on TikTok. It refers to a special type of Karen, one who is obsessed with being fit and making their children eat as “healthily as possible.”
The phrase is mostly used in a negative manner, often identifying “Almond Moms” as a significant source for eating disorders and body dismorphia, as well as low self-esteem. Their manic obsession with being slim is frequently called out on TikTok by users, featuring the phrase in countless videos.
@tyler.benderr Core memory: eating my friends halloween candy #almondmom #halfanalmondaday #almondmompantry #dietculturedropout ♬ Elevator Music – Renja Ferry
The “Almond Mom” expression was first coined after a compilation of Yolanda and Gigi Hadid was shared on TikTok, where the ex-star of The Real Housewives of Beverly Hills
is repeatedly discouraging her daughter from eating.
At one point in the video, when Gigi is complaining about feeling weak, having eaten only half an almond, Yolanda tells her she should eat a handful of almonds.
The video, which was shared on TikTok by @hotgirlseurope on July 6th, 2022, resulted in a huge uproar, with many beginning to call Yolanda Hadid and other moms with an obsession for diets “Almond Mom.”
Yolanda Hadid poured fuel to the fire, after sharing a TikTok of herself on September 29th, 2022. In the video, she is eating almonds in a variety of contexts, adding the hashtags #worstmomever and #almonds.
Soon after the original post, countless other videos began emerging on TikTok about “Almond Moms.” A notable creator, whose TikToks made the phenomenon even more popular is @tyler.benderr, who invokes an accurate image of the “Almond Mom” phenomenon, using firsthand experience.