Low Hanging Fruit

Low hanging fruit is a popular idiomatic phrase used to describe an obvious and easy task that can be effortlessly performed by many.

Various forms of the expression were already present in English since the 17^th century, with examples like fruit low hung or fruit hanging low turning up in documentations, however, the earliest example of “low hanging fruit” first emerged in the early 1900’s.

An early example of the phrase appears in a 1968 article, by The Guardian, where it was used in the sense of referring to something easily obtainable.

“Low hanging fruit” wouldn’t become a popular expression until the 1980’s, however, with its popularity truly growing in the early 1990’s.

It was first defined on Urban Dictionary in 2005.

• The Balance Careers – What Low-Hanging Fruit Means in Business
• Investopedia – Low-Hanging Fruit