A new challenger approaches refers to a popular catchphrase, originating from fighting games.
Online, the expression is mainly used to signify confrontation with someone or their opinions.
The exact origin of “A new challenger approaches” is disputed, as many associate the meme with Super Smash Bros. Brawl, released in 2008.
However, the meme had already appeared on sites like 4chan by 2006 and the expression was first featured in the 1991 fighter title, Street Fighter II: The World Warrior.
This confusion is caused by the fact that image macros and the YouTube parodies that use the catchphrase, usually take content from Super Smash Bros. Brawl.
The meme format would become truly popular following 2012, as image macros would start appearing on sites like Reddit and 4chan.
YouTube parodies would get uploaded to the site starting in 2013, mostly containing fights with non-canon characters in the game.
“A new challenger approaches” grew ever greater in its popularity over the years, spreading to DeviantArt, me.me, Twitter and Facebook.
- Nintendo.com – New challenger approaching!