The phrase reflects on the absurd state of human society and the world and compels people to be cheerful about the meaninglessness and idiocy of the system and take on the act of the medieval jester, who is humorously mocking the futility of authority.
This kind of behavior is also referred to as being clownpilled or honk pilled and is created as an antithesis of blackpill nihilism, that defines doomers.
Initially, Pepe the Frog in clown disguise was referred to as pepoclown and originates from a League of Legends Discord community, called The Shadow Isles.
The edit was created in 2018, by user Brizi.
“Clown world” was later associated more and more with the meme, both on 4chan and Reddit, and in April of 2019, a left-wing news site, Right Wing Watch wrote an article with the title “White Nationalists Adopt Clowns as Their Next Racist Symbol (Yes, Seriously)”.
In the article, they describe the meme to be often referred to as “clown world”.
The theme later appeared in YouTube videos, as well as various memes on social media sites, like Instagram and Facebook.
- Know Your Meme – Clown Pepe / Honk Honk / Clown World