I’m at soup, also referred to as the soup store joke is an animated skit, which depicts two characters arguing loudly over a phone call.
The caller needs the help of his friend, who says he’s busy buying clothes, but can’t find anything except for soup.
After a short, tempered dialogue, the caller discovers that his friend is in a soup store, which sells nothing but soup.
Over the years, the format was also referenced by various image macros, appearing on sites like Twitter or Reddit.
On May 4th, 2020, Insider wrote an article about the long lasting legacy and actuality of “I’m at soup”.