Let That Sink In


What does Let That Sink In mean?

Let That Sink In is a phrase that is commonly used to encourage someone to take a moment and think about something deeply. It’s often used after sharing a piece of information or an idea that may be difficult to comprehend at first glance. The phrase is meant to give the listener time to process the information and fully understand its implications.

The phrase can be used in a variety of contexts, from personal conversations to business meetings. It’s a powerful tool for communication because it allows the speaker to emphasize important points and ensure that their message is understood.

β€œLet That Sink In” has also become a popular meme on social media platforms like Twitter and Instagram. The meme often features humorous images of sinks photoshopped in doorways, adding an element of humor to the phrase. Elon Musk (aka. Elongated Muskrat) even capitalized on the meme when buying Twitter in 2022.

Let this sink in


What's the origin of Let That Sink In?

The origins of “Let That Sink In” can be traced back to the Bible.

The Gospel of Luke includes the line “Let these things sink into your hearts” which is believed to be the origin for the modern-day phrase.

However, it wasn’t until 2018 that “Let That Sink In” became a viral meme. The first known instance of the phrase being used as a meme was on Reddit‘s r/Memes sub. From there, it quickly spread across various social media platforms and became a popular way to emphasize important points or make sarcastic comments.

Spread & Usage

How did Let That Sink In spread?

“Let That Sink In” gained popularity on social media platforms like Reddit, Tumblr, and 4chan in 2018. Users would shared photoshop edits of doorways, with a sink waiting to be let in.

Interestingly, “Let That Sink In” was also added to Pinterest and labeled as a “plumber joke.”

In 2020, the term was officially recognized by being added to the Urban Dictionary database. This is a testament to its widespread usage and cultural significance.

However, it wasn’t until October 26th, 2022, when Elon Musk shared a video of himself walking into Twitter HQ with the caption “Let That Sink In,” that the phrase gained renewed popularity. This tweet quickly went viral and sparked countless memes and parodies, not to mention the controversy unleashed by the critics of Musk.

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