My Disappointment is Immeasurable and My Day is Ruined

Meaning

What does My Disappointment is Immeasurable and My Day is Ruined mean?

My Disappointment is Immeasurable and My Day is Ruined is a popular catchphrase, coming from an episode of “TheReportOfTheWeek,” where Reviewbrah is trying out the Popeyes’ cheddar biscuit butterfly shrimp, expressing The Big Sad, induced in him by the food product by the titular expression.

Following the upload of the original video, a screenshot of the moment emerged online as a reaction image to express severe disillusionment, being used as the exact opposite of Finally, Some Good Food. The image macro has been in use online as a reaction image or GIF ever since, appearing on sites like YouTube, Reddit and Twitter.

my disappointment is immeasurable and my day has been ruined

Origin

What's the origin of My Disappointment is Immeasurable and My Day is Ruined?

The review about the butterfly shrimp was uploaded to the YouTube channel TheReportOfTheWeek” on July 5th, 2017, where John Jurasek, aka. Reviewbrah is expressing his disappointment in the food product by the phrase “My Disappointment is Immeasurable and My Day is Ruined.”

The first image macro meme emerged within a few hours, as @mayorofkenya replied to the tweet of Reviewbrah with the screenshot, reading “My Disappointment is Immeasurable and My Day is Ruined.”

Spread & Usage

How did My Disappointment is Immeasurable and My Day is Ruined spread?

The screenshot would appear on the r/ReportOfTheDay subreddit the day after the original video’s upload date, on July 6th, 2017.

On August 14th, an isolated clip of the phrase was uploaded to YouTube by Mortineus, further cementing its position as an influential meme.

In late 2017, the reaction image would appear in various Reddit threads.

The quote would also be featured isolated in posts, related to the feeling of dissatisfaction, and it can still be encountered online in 2023, on pages ranging from Twitter, to YouTube, to Reddit and even Instagram and TikTok.

External resources

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