The original picture, that is know from the image macro series was first uploaded to Nature’s Pics Online in 2010.
It was first posted on Reddit’s r/aww sub by u/Niccalv2015 on April 15th, 2014.
A captioned image macro version of the “Seal” was uploaded to the r/funny subreddit the next day, by u/Balten.
On April 17th, the meme was posted in the r/AdviceAnimals subreddit.
Within a few days after the first “Seal” meme was posted, it was already featured in articles on sites like Mashable, TastefullyOffensive as well as UpRoxx.
The format reached the front page of Reddit, amassing thousands of upvotes within a day, with a Meme Generator being published the next day.
Since then, “Seal” or Awkward Moment Seal has conquered the feed of many websites, ranging from Facebook to 9GAG, Reddit and Twitter.