While the exact origin of the meme is not known, an early instance of it was uploaded to Instagram by realstiffy in July, 2019, with an image of Beanos paired with the captions “there is no meme, take off your clothes”.
The meme became successful both on Instagram, as well as spreading to iFunny and Reddit.
“There is no meme” spread quickly, appearing in a large number of subreddits, as well as posts on Instagram, Twitter and iFunny, spawning a lot of variations.
Editions of the image macro featured characters like Barack Obama and Doge.
- Reddit – r/memes