The PSA was created by the Federation Against Copyright Theft, Motion Picture Association and the Intellectual Property Office of Singapore in July 2004.
Between 2004 and 2007, the announcement would precede movies in cinemas as well as numerous DVDs.
It was first uploaded to YouTube by avril134 on May 4th, 2006, with the title Piracy It’s a Crime.
Parodies of the original public service announcement would start appearing online in 2007, especially on YouTube.
During the 2010’s, the phrase would appear online, especially in YouTube parodies and posts on Reddit.