Unsee juice refers to a popular slang expression, most seen in the comment sections of disturbing or cursed images.
It may also come in the form of reaction image macros, depicting characters, labeled “me” taking a big sip of the “unsee juice”.
The phrase is similar to the eye bleach and brain bleach memes, which are also used to symbolically erase the toxic memories from one’s mind.
“Unsee juice” started emerging online in 2018 on multiple sites, making the location of its exact origin near impossible.
An early case of the “unsee juice” image macro, depicting the Big Sip Bird was posted as a reaction to a discomforting tweet by @OatsAreGood on September 11th, 2018.
This object labeling reaction image was uploaded to Imgur by brycanthe on November 13th of the same year.
“Unsee juice” would appear on Reddit as an independent catchphrase starting in November, 2018, spreading to various other sites, including Twitter.
The meme’s popularity rose in early 2019, however it later dwindled during the summer.
Following the upload of the Urban Dictionary definition in May, 2020, the popularity of the phrase seemed to recover, appearing on a number of subreddits as well as Twitter and other social media posts, comments and image macros.