There’s always a bigger fish refers to a memorable quote, from Star Wars: Episode I – The Phantom Menace – not to be confused with the idiom Bigger Fish to Fry.
Star Wars: Episode I – The Phantom Menace premiered in the United States on May 16th, 1999.
In one of the scenes, Obi-Wan, Qui-Gon Jinn and Jar Jar Binks are pursued by underwater monstrosities, which are themselves eaten by even bigger creatures, saving the heroes.
It is here, Qui-Gon says the iconic line “There’s always a bigger fish”.
“There’s always a bigger fish” was first defined on Urban Dictionary on November 24th, 2007.
The line started appearing on image macro memes in the early 2010’s, on sites like Reddit, Twitter, Facebook and 9GAG.
It can be encountered both as an image macro, a GIF as well as the amalgam of different memes, being mixed with ones like Press X to Doubt.
“There’s always a bigger fish” gained further popularity in December 2016, when the r/PrequelMemes subreddit was launched.