Touch the cow, do it now is a phrase, appearing in several art illustrations of Cow Girls, a type of furry girls, that possess cow-like traits such as horns, a tail as well as big breasts, usually dressed in a cow-pattern outfit.
The artworks are mostly popular on pages like DeviantArt, Furrafinity and Pixiv.
The first instance of the phrase “touch the cow, do it now” appearing on an art work emerged on November 30th, 2014, posted by Matsu-sensei on DeviantArt and Tumblr.
The post depicted a photo of a children’s book with the titular phrase, paired with a drawing of a Cow Girl encouraging a kid to “touch the cow”.
Over the years, several artworks have been created and posted on the aforementioned pages.
By October 2017, the phenomenon became so popular that the subreddit r/TouchTheCow was created.
- Reddit – r/Cringetopia