The meme is often mixed with deaths and endings from other games, as well as videos of people experiencing an accident, similar to the meme “Hey you, you’re finally awake”.
“You can now play as Luigi” originates from the 2007 Nintendo Wii game, Super Mario Galaxy, which has an extra game, Super Luigi Galaxy, which can be unlocked, once the player has maxed out the game.
The meme started circulating on the internet in January, 2019, appearing in YouTube parodies as well as image macros.
The meme would spread on to numerous meme-related websites, such as iFunny, me.me as well as 9GAG.
“You can now play as Luigi” would also appear on the meme oriented subreddits as well as Facebook meme pages and groups.